The advertising billboard is a freestanding but stationary apparatus. It ends up going nowhere in more ways than one. Certainly, this billboard could be strategically located in your busiest thoroughfares, but be honest, there are always, thankfully for some, going to be those quieter times of the day. You could measure this or monitor it and see what kind of an impact it has on your business.
Because perhaps you have done this in the past. Perhaps you are still doing it; you are reserving advertising space for your own business on this rather immobile billboard. Why not create maximum exposure with a mobile billboard instead? For this, you would need the use of a specially prepared mobile billboard truck. And by the way, you or one of your employees do no driving in this instance. You go right ahead and carry on doing what you know best.
Running your business. But then again, if you were really that determined, you could prepare your own billboard if you will and take it wherever you need to be in business. Delivery vans and service repair trucks are being used all day long, and of course, each and every owner of such vehicles needs to make it abundantly clear, usually on the trucks’ side panels, just what kind of business, products, services or wares is being sold.
But then again, many of you are not driving trucks. The nature of your business, you could even be an online operation, does not require you to waste gallons of petrol going from one place to another. So, you outsource your advertising work to a hardworking contractor and a good driver to drive around to different parts of town, making it quite clear that you are around and available.